Quadrant is aiming to streamline production and meet a growing demand for personalised work with its recent installation of HP digital printing equipment.The Hertford-based print firm has bought an Indigo 5500, an ink mixing station and HP's Creo-powered production stream server.
A growing demand for short-run work and personalised products prompted the printer to make a move into digital two years ago.
It spent 18 months researching the digital printing industry and tested four different manufacturers before making the decision.
Quadrant operations director Peter Chisholm said: "Digital printing allows us to be more flexible and reach a wider range of customers.
"We were aware that the future development and success of the company depended on making the right investment in digital equipment."
Quadrant's staff found the HP Indigo presses to be the strongest in a number of categories, particularly in saleability and colour gamut, where scores reached nine out of 10.
Quadrant's client base includes customers in the pharmaceutical and commercial markets.
The HP Indigo 5500, launched earlier in the year, features a new four-drawer feeder with improved media handling capabilities to support a wider range of media and a fast-ink replacement.
Source: printweek
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