Thirteen design groups have been shortlisted in the four packaging categories for the Design Business Association's (DBA) 2007 Design Effectiveness Awards.Pearlfisher features prominently in the shortlist, with two nominations in the Packaging – Branded Food and Drink section, for PizzaExpress Chilled Pre-packed Pizza and Highland Park, and one in the Packaging – Own Brand Non Food category for Family Toiletries.
Newcastle design agency NE6 has also been nominated in the Branded Food and Drink category, for the packaging and labelling of Oleifera culinary oil, which is produced by Northumberland farming collective Borderfields.
In the same category, Jones Knowles Ritchie (JKR) is a finalist for its work in creating a visual identity and packaging for The London Tea Company
Creative Leap is the only company shortlisted in the Packaging – Branded Non Food category, but a DBA spokeswoman said the firm had not necessarily won a gold award because awards are decided using a points system. Creative Leap could take a silver or bronze award instead.
The awards ceremony will take place on 30 October at The Hurlingham Club in London.
Source: packagingnews
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