Aug 19, 2007

New Packaging Option for Shelf-Stable Seafood Market

The shelf-stable seafood market, traditionally dominated by can and glass packaging, is set to be revolutionised by a new plastic packaging concept developed by EDV Packaging for Heinz Australia.

The new plastic packaging for the Heinz Greenseas flavoured tuna and salmon single-serve varieties includes a resealable lid and spork for customers on the go.

The high barrier cup, made of white PP/EVOH/PP, preserves the product for up to 18 months, is resistant to breakage and is 100% recyclable.

EDV says the container, which was launched on to the market in January has proved to be very successful.

"This product has been a success in its speed to market, trade response and sales, and has exceeded Heinz's initial sales forecasts," the company says.
Source: packaging-technology

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