The multiple has also set a target that 50% of its fruit and vegetable packaging will be recyclable, reusable or compostable by March 2008.
Sainsbury's print and packaging manager Stuart Lendrum said: "We definitely do not see SO Organic as the only home for compostable packaging, but it's a really good area to start with and get customers used to it."
Sainsbury's uses several compostable materials, including NatureFlex from Innovia Films, and Mater-Bi from Novamont and Amcor.
Lendrum said the compostable materials used by Sainsbury's had to be home-compostable and certified to the EN 13432 European standard.
However, he added that Sainsbury's did not use polylactic acid (PLA) because it cannot get guarantees that the material is not genetically modified.
Lendrum also said Sainsbury's was keen to use more post-consumer recycled material and, along with its suppliers, would be looking at the supply from Closed Loop London's PET recycling plant in Dagenham.
The £12m facility, which is due to open in December and will recycle PET into food-grade packaging, has already secured a deal with Marks & Spencer, which will send PET waste from its London stores and is encouraging its suppliers to source PET from the plant.
"Everyone is clear that they would like to see UK packaging converted back to UK packaging," said Lendrum.
Source: packagingnews
Aug 10, 2007
Sainsbury's aims for 90% green packaging across SO Organic line
Sainsbury's has said that 90% of the packaging used for its SO Organic produce range will be recyclable, reusable or compostable by next month.
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