Kids respond so well to marketing they believe identical food wrapped in McDonalds packaging tastes better, a study has found.
The study, by Stanford University researchers and published in medical journal Archives of Pediatric and Adolescent Medicine, asked 63 three to five-year-olds to sample identical food items such as fries, milk and carrots.
One sample was wrapped in McDonalds packaging, the other in plain packaging.
When asked which they preferred, the McDonalds wrapped food won hands-down, with 77% of children saying they preferred McDonalds branded fries.
The report says the results add evidence to support recommendations to regulate or ban advertising of high-calorie food and drink aimed at young children.
"Branding of foods and beverages influences young children's taste perceptions. The findings are consistent with recommendations to regulate marketing to young children and also suggest that branding may be a useful strategy for improving young children's eating behaviours," the report says.
Source: packaging-technology
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