Morgana is eyeing potentially untapped markets for digital finishing with an export drive into Latin America.Last week, the Milton Keynes-based manufacturer held a training school and open house, scouting out potential customers across the continent, especially in the booming Brazilian and Mexican markets.
The firm, which has had a couple of Latin American export dealers for the past 10-12 years, is looking to grow what it called a "good customer base" across South America.
Export manager Andy Cooper said: "With the release of our digital kit, we looked to see how the market was in Latin America."
"Major players" in digital from as far afield as Venezuela, Peru, Costa Rica and Trinidad walked home with Morgana kit following the 21-23 August training school and 24 August open house in São Paulo.
Cooper added: "There are 11 iGens in Brazil. Seven of the iGen users came to our open house and all bought machines, all the way from the Autocreaser up to the DigiFold."
Source: printweek
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