Emap has rejigged printing for some of its top consumer titles, resulting in a major blow for Quebecor World and signalling a switch to gravure for two high-profile titles.The loss of the 558,000-circulation celebrity gossip magazine Heat to Polestar Varnicoat will leave a substantial hole in the production schedule of Corby-based Quebecor World.
Emap group production director Debrah Read said: “I really want to make clear that this [loss of Heat] isn’t through any performance-related issue. The only reason Quebecor won’t be printing Heat any more is that we’ve reviewed our paper stocks… and gravure is much more suitable.”
Polestar sales and marketing director James Povey added: “We’re delighted. Heat is such a major brand and we’ve wanted to print the title for many years.”
As a fillip for the Canadian-giant’s troubled UK site, Emap has moved 84,000-circulation weekly music magazine Kerrang! from Polestar to Quebecor World.
Both Heat and Kerrang! will switch in mid-October and Heat covers will be printed by Wyndeham Impact.
However, Wyndeham also suffered in the mini-review, with the news that First magazine, which was relaunched this week, has also switched to gravure.
“The reason for going gravure with First was its new larger format [340mm deep] and that we wanted gravure production values on a silk stock,” said Read.
The 107,000-circulation womens’ weekly has moved from Wyndeham Heron to Polestar’s Varnicoat and Greaves sites, where it will be printed for six issues before then moving permanently to Prinovis Liverpool.
More, which relaunched as a weekly rather than fortnightly this week, has been retained by Pindar Tewkesbury. Read said the 260,000-run womens’ title would benefit from “increased volumes” as part of its relaunch.
Source: printweek
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