National newspapers continue to feel pressure from freesheets as the latest ABC figures show gradual declines for paid-for papers.The overall figure for August 2007 showed a year-on-year decrease of 3.09% to 11,650,042, with the popular sector faring worse.
The Daily Record and Daily Mirror were down 7.97% and 5.42%, respectively.
The quality sector was comparatively more healthy, with the Financial Times posting a year-on-year growth of 1.09% and The Daily Telegraph remaining relatively static.
The Sunday papers took less of a hit, down just 1.69% year-on-year to 12,570,963.
Although some showed declines of as much as 18.87% in the case of the Sunday Sport, there was some positive news.
The Daily Star Sunday posted a 3.69% rise, while the Independent on Sunday rose just over a quarter of a percentage point.
The free dailies continued to go from strength to strength, with a raft of regional launches over the past year and no year-on-year declines.
While many of the established regional free papers showed increases of less than 1%, the big wins were taken by City AM and Herald AM, which posted year-on-year growth of 19.17% and 27.24%, respectively.
Metro Ireland also rocketed 35.99% year-on-year.
Significantly, these titles carried comparatively lower numbers of advertising pages than their counterparts at around 25% of the page count.
Source: printweek
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