North American's said they wanted it and soon, after more than a decade, Coca-Cola will release a new bottle design in early 2008.
The beverage maker has reflected environmental concerns by reducing the amount of polyethylene terephthalate by 5% for its new bottles.
The real change comes, however, with the company's moves to action its 'Get a Grip on Your Thirst' slogan with new contours it says makes the bottle easier to hold, with a shorter cap that also improves opening.
The new bottle will be on US shelves early next year.
Source: packaging-technology
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