Tesco is rolling out retail-ready packaging across its 1,100 wines in a massive undertaking with all of its major suppliers.
The firm has completed more than half the project, working with six suppliers, including Constellation, Concha Y Toro and Thierry's.
ZGM, Raisin Social and D&D Wines have also worked with the supermarket to make good-looking, more functional packs with carry handles.
The new packaging includes country-of-origin symbols, easy-to-open panels or letterbox openings, and artwork that "mirrors" bottle label designs.
"The aim of the project was fourfold," said a Tesco spokeswoman. "We wanted to make packaging easy to recognise and easy to open, display and handle.
"In the past, wine packaging caused problems for staff: products were difficult to recognise, cases difficult to open, and presentation was unattractive and impractical."
Dan Jago, category director for beers, wines and spirits, said: "The revised packaging is more practical and effective for in-store merchandising."
Details on the cost of the project and who was paying, supermarket or suppliers, was not available.
The firm has completed more than half the project, working with six suppliers, including Constellation, Concha Y Toro and Thierry's.
ZGM, Raisin Social and D&D Wines have also worked with the supermarket to make good-looking, more functional packs with carry handles.
The new packaging includes country-of-origin symbols, easy-to-open panels or letterbox openings, and artwork that "mirrors" bottle label designs.
"The aim of the project was fourfold," said a Tesco spokeswoman. "We wanted to make packaging easy to recognise and easy to open, display and handle.
"In the past, wine packaging caused problems for staff: products were difficult to recognise, cases difficult to open, and presentation was unattractive and impractical."
Dan Jago, category director for beers, wines and spirits, said: "The revised packaging is more practical and effective for in-store merchandising."
Details on the cost of the project and who was paying, supermarket or suppliers, was not available.
Source: packagingnews
1 comment:
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