Oct 29, 2007

Qubic celebrates short-run success with first digital kit


Qubic has cut job times in half following its first foray into digital.

The Chester-based printer will use its new HP Indigo 3050 to produce short-run collateral, such as Christmas cards, gift vouchers, leaflets and personalised stationery.

The 40-plus firm previously carried out such work on its litho battery, which includes a four-colour Heidelberg GTO 52-V and a single-colour GTO 46.

Qubic operations director Mike Griffiths told printweek.com: "It's been a revelation. The speed, the turnaround and the quality for our customers have all been great.

"Eighty per cent of the cards we are producing for this Christmas period are being printed on the Indigo."

Griffiths added: "Previously, we would give our customers a period of between six and 10 days from receipt of order but now we are completing these jobs in five days, sometimes even four."

The printer has already carried out a range of work on the new machine, including the production of promotional materials for local basketball team the Cheshire Jets.

Griffiths said: "Using the HP Indigo press has provided us with the opportunity to produce applications for the Cheshire Jets that would have been impossible to fulfil via the traditional litho print process, given the extremely short lead times imposed upon us."

Qubic, founded in 1986 rolls out work for customers in the automotive, retail and sectors.
Source: printweek

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