Metal packaging's environmental credentials will help it regain some of the market share it has lost to plastic, according to a Crown Holdings chief.
Didier Sourisseau, vice-president of Crown's Speciality Packaging division, said customers' focus on sustainability had reached unprecedented levels in the past year.
"I have had lots of meetings to present innovation, and have been surprised that sustainability was on the agenda each time," he said. "I have been in sales and marketing for 15 years and I have never seen that before."
Sourisseau said Crown was fighting back against a loss of share to plastic containers, particularly in the paints and coatings sector.
"In the past 10 years, especially in the paints and chemicals markets, there has been a transfer to plastic," he said. "But I think we have reached the bottom.
"You need to have very safe packaging for dangerous goods and there is nothing better than tin plate. Plastic cannot compete with that.
"For environmental reasons, our customers and consumers are starting to have a preference for metal. Everyone knows that plastic is not very good for the environment.
"Some years ago, it was the northern European countries that were more interested in sustainability, but now it's from Spain to Finland."
Crown also wants to extend the use of a new paint-packaging concept to western Europe after success in Finland.
The Clipper Can system features a plastisol-lined metal lid with easy-grip openings and has been adopted by Finnish paints company Tikkurila.
Sourisseau said the company would target the system at new markets, including the UK.
The Clipper Can, developed with Corus, is available in sizes from 500ml through to 20 litres, and is compatible with all types of indoor and outdoor paints, varnishes and coatings.
Didier Sourisseau, vice-president of Crown's Speciality Packaging division, said customers' focus on sustainability had reached unprecedented levels in the past year.
"I have had lots of meetings to present innovation, and have been surprised that sustainability was on the agenda each time," he said. "I have been in sales and marketing for 15 years and I have never seen that before."
Sourisseau said Crown was fighting back against a loss of share to plastic containers, particularly in the paints and coatings sector.
"In the past 10 years, especially in the paints and chemicals markets, there has been a transfer to plastic," he said. "But I think we have reached the bottom.
"You need to have very safe packaging for dangerous goods and there is nothing better than tin plate. Plastic cannot compete with that.
"For environmental reasons, our customers and consumers are starting to have a preference for metal. Everyone knows that plastic is not very good for the environment.
"Some years ago, it was the northern European countries that were more interested in sustainability, but now it's from Spain to Finland."
Crown also wants to extend the use of a new paint-packaging concept to western Europe after success in Finland.
The Clipper Can system features a plastisol-lined metal lid with easy-grip openings and has been adopted by Finnish paints company Tikkurila.
Sourisseau said the company would target the system at new markets, including the UK.
The Clipper Can, developed with Corus, is available in sizes from 500ml through to 20 litres, and is compatible with all types of indoor and outdoor paints, varnishes and coatings.
Source: packagingnews
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