This year' luxury packaging show, LuxePack, promises a record number of exhibitors and conferences tackling the issue of eco-luxury packaging.
The annual event, to be held 23-26 October in Monaco, is specifically for specialists in luxury goods packaging in the perfume and cosmetics industry, as well as jewellery, fine foods and alcohols.
The fragrance and cosmetics market is again set to feature highly in the exhibition, with figures from 2006 suggesting that approximately 75 per cent of the visitors come from this market category.
Three spaces are provided for exhibitors: Luxe Formulation which is specifically for those in the cosmetics and perfumery markets; Luxe Display, concentrating on materials for brand creation at point of sale; and Luxe Creation with stands created for designers who want to accompany luxury brands in every phase of their development.
Special exhibits at this year show will include an event highlighting the 20 years of Luxe Pack, in collaboration with the 10 exhibitors who have participated in the 20 years of the show.
The Luxe Pack Trends Observer also returns for its second year, following its successful debut in 2006. The Observer, featuring specialists from the sector, presents a review of the current trends in the industry for exhibitors and visitors alike.
Highlights from the conference programme include a roundtable discussion on the advent of sustainable luxury, concentrating on how the luxury fashion, fragrance and skin care markets can address ecological concerns.
Following a similar eco theme, Catherine Ronge from O2 agency, will discuss how eco-packaging is not simply the cutting down on packaging, through volume and subsequently weight, but may involve a complete rethink of the packaging's role itself.
Talks specifically tailored for the cosmetics sector include 'What the beauty/cosmetics sector can learn from other premium and luxury markets?', discussing how to break away from the mundane and the ordinary in cosmetics packaging.
In addition, Agnes Kubiak from Style Vision, will tackle the theme of 'Luxury and Men', asking how the luxury market can accommodate the increasing number of male purchasers who consider brands as a means of expressing personal style and values, rather than social class or positioning.
Source: foodproductiondaily
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