Selling digital print is still regarded by some in the industry as being a bit of a black art.
This point is illustrated in two of the features in our inaugural guide to digital: ‘One-click away from success’ and our cover feature, ‘How to sell digital print’.
The upshot is that far from needing to employ witches or warlocks to fill your digital capacity, you just need a fresh approach because, when all’s said and done, it’s no harder than selling offset, it’s just a completely different model.
And, as our on the adoption of mailing by digital printers proves, managing change is something that printers tend to be pretty good at.
As well as these invaluable editorial features you will also find the definitive guide to next month’s Digital Print World (DPW).
We’ve highlighted some of what we think will be the key attractions in our summary of what will be on offer at the event, set to be the largest yet, and we’ve included a floor–plan to help ensure you get the most out of your visit to the show.
Source: printweek
This point is illustrated in two of the features in our inaugural guide to digital: ‘One-click away from success’ and our cover feature, ‘How to sell digital print’.
The upshot is that far from needing to employ witches or warlocks to fill your digital capacity, you just need a fresh approach because, when all’s said and done, it’s no harder than selling offset, it’s just a completely different model.
And, as our on the adoption of mailing by digital printers proves, managing change is something that printers tend to be pretty good at.
As well as these invaluable editorial features you will also find the definitive guide to next month’s Digital Print World (DPW).
We’ve highlighted some of what we think will be the key attractions in our summary of what will be on offer at the event, set to be the largest yet, and we’ve included a floor–plan to help ensure you get the most out of your visit to the show.
Source: printweek
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