Clariant, the chemicals manufacturer, is using K2007 in Düsseldorf to showcase a line of new products to help designers make environmentally friendly packaging stand out on shelf.
The Swiss firm has launched a range of colours to "bring glamour" to plastic containers using up to 100% post-consumer waste, which are typically dull in colour.
The Enigma products includes translucent blues and vibrant greens, which are "attractive enough to compete for the consumer's attention" on store shelves.
Clariant has also developed a range of colour masterbatches in response to increased demand for fully biodegradable packaging, which has previously been dependent on oil-based colours.
Renol-natur is made entirely from plants and is, therefore, fully compostable.
"The environment is a hot topic and our '360 degree Service' philosophy helps our customers get things right, both in terms of the environment and compliance with regulations in all the countries they operate," said Chris Pandis, global head of marketing for the packaging division.
"It's early days for biopolymers, but the interest we're already seeing is phenomenal."
Meanwhile, DuPont has also launched new polymers for packaging made from renewable resources that are said to provide "comparable or better performance" than the oil-based materials they replace.
Source: packagingnews
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