The RR Donnelley design team behind O2's Irish print ad campaign has won in the "Best Creative Format" category at the Metro Global Creative Awards.
The campaign featured images of single phones from O2's portfolio along with lyrics of a Christmas song. Online sales off the back of the print advertisements rocketed 150% during day one.
The winner of the Ireland awards will go on to represent the country in an international contest.
Source: printweek
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