Willsons has responded to growing demand for digital work by investing in a second Xerox iGen3, only 12 months after it installed its first iGen3.
The Newark, Nottinghamshire-based printer has experienced a 20% growth in its digitally printed work since the original installation and plans to use the new machine to offer faster turnaround times.
Willsons managing director Mark Willson told printweek.com: "We carry out a lot of four-colour, short-run work on the iGen.
"People now need work completed yesterday. There is a demand to be more reactive and produce work as quickly as possible."
The iGen3 has a resolution of 600x600dpi and can process up to 6,600 full-colour A4 impressions per hour.
Willson added: "We took the decision to install another Xerox iGen3 in order to ensure we maintain our reputation for providing highly personalised services to our clients."
The 60-staff firm, which operates a Heidelberg litho pressroom, will add the new Xerox to its digital portfolio, which includes the existing iGen and a four-colour HP Indigo 3050.
The Newark, Nottinghamshire-based printer has experienced a 20% growth in its digitally printed work since the original installation and plans to use the new machine to offer faster turnaround times.
Willsons managing director Mark Willson told printweek.com: "We carry out a lot of four-colour, short-run work on the iGen.
"People now need work completed yesterday. There is a demand to be more reactive and produce work as quickly as possible."
The iGen3 has a resolution of 600x600dpi and can process up to 6,600 full-colour A4 impressions per hour.
Willson added: "We took the decision to install another Xerox iGen3 in order to ensure we maintain our reputation for providing highly personalised services to our clients."
The 60-staff firm, which operates a Heidelberg litho pressroom, will add the new Xerox to its digital portfolio, which includes the existing iGen and a four-colour HP Indigo 3050.
Source: printweek
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