Dsi CMM, the mailing and print provider, has invested £35,000 in camera matching equipment to comply with new legislation from the Gambling Commission.
The law now requires that any organisation that mails material, such as raffle tickets, must have a record of what each individual has been sent.
Dsi CMM's polywrapping division, Alpha Mail, has invested in online camera systems for its polythene wrapping machines to improve security and tracking standards.
These cameras allow the firm to record the sequential numbers on every document that is wrapped. If a number is missing, the machine automatically stops, allowing staff to investigate the matter.
Additional cameras and software from Lake Image Systems allow Dsi CMM to read sequential numbers on items and record to whom each one has been sent. This information can then be downloaded onto a CD, providing the client with a full data report at the completion of each job.
The new equipment is also used to match items, for example, a letter and a brochure, either numerically, or via barcodes or 2D symbols. This personalised matching means Dsi CMM can assure their clients that individuals are receiving the correct items and helps to minimise the number of mailings sent to an individual.
Alpha Mail managing director Don Green said the company had completed its first job with the new equipment in October, matching 300,000 raffle tickets for a charity.
"We're very excited about the new equipment as it will enable us to take on jobs that are governed by the new legislation," Green said.
"We'll also be able to take on more work that requires personalised matching of separate items. In the past, we have had to turn work away, but now we have the capability to get the job done."
London-based Dsi CMM has a turnover of £80m and 800 staff in locations nationwide.
Source: printweek
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