Sampling Innovations, the promotional packaging specialist, has developed the tester packs for a perfume range that won backing in TV programme Dragons' Den.
David Pybus secured £80,000 from Theo Paphitis and Peter Jones on the BBC show to commercialise the Scents of Time perfume range, which is based on scents lost in time that have been recreated for the modern age.
Pybus commissioned Sampling Innovations, based in Haywards Heath, to produce silver z-fold sample packs that contain vials of both the Pyxis and Nenúfar fragrances.
The packs include information about the perfume alongside a biography of Pybus.
Pybus said the samples would encourage consumers to purchase the full-size 100ml perfume, which is packaged in a presentation box with a booklet explaining the history of the scent.
He said: "In the perfume business, the smell comes before the sale. People have to experience aromas as they are bottled emotions."
He will launch a third fragrance, Ankh, alongside the Tutankhamen exhibition at the Millennium Dome.
Source: packagingnews
David Pybus secured £80,000 from Theo Paphitis and Peter Jones on the BBC show to commercialise the Scents of Time perfume range, which is based on scents lost in time that have been recreated for the modern age.
Pybus commissioned Sampling Innovations, based in Haywards Heath, to produce silver z-fold sample packs that contain vials of both the Pyxis and Nenúfar fragrances.
The packs include information about the perfume alongside a biography of Pybus.
Pybus said the samples would encourage consumers to purchase the full-size 100ml perfume, which is packaged in a presentation box with a booklet explaining the history of the scent.
He said: "In the perfume business, the smell comes before the sale. People have to experience aromas as they are bottled emotions."
He will launch a third fragrance, Ankh, alongside the Tutankhamen exhibition at the Millennium Dome.
Source: packagingnews
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