Sainsbury's aims to convert its ready meals to 100% compostable packaging by March 2008.
The goal, outlined alongside interim results today (14 November), follows its target to make 50% of fruit and vegetable packaging recyclable, reusable or compostable by the same month, set by the multiple's head of print and packaging, Stuart Lendrum.
Sainsbury's is also looking to make its online sales deliveries, which have increased by 40% over the past six months, more environmentally sound.
A company spokeswoman said it used crates and encouraged staff to ask customers if they really required plastic bags.
The use of disposable carrier bags has decreased by 10% since May, following 'Make the difference' days when Sainsbury's distributed nine million reusable 'Bags for Life' free to customers.
This coming weekend (17-18 November), it will again issue more free 'Bags for Life'.
Announcing a rise in half-yearly pre-tax profits of almost 20%, chief executive Justin King said the company was well placed to respond to increased customer demands for "high standards and principles".
Asda yesterday (13 November) announced a fall in quarterly profits compared with the same period last year, despite "very positive sales results". Chief executive Andy Bond said, however, that profits were "slightly above plan" and that retailers should stop looking for excuses about sales performance. "Our job is to make products more affordable, not moan about the state of the economy," he said.
Source: packagingnews
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