HP has pledged its future to the industry by shedding the design and development side of its digital camera range in order to focus on expanding its print portfolio.
The manufacturing giant wants to focus on its Print 2.0 initiative and is working to find a manufacturer to design and develop its cameras under the HP brand.
It will continue to sell its own cameras throughout the Christmas period, but intends to establish the partnership in the first half of 2008.
HP's claimed the high-profile Print 2.0 campaign, fronted by pop star Gwen Stefani, will deliver a digital printing platform that increases speeds and lowers the cost of printing for high-volume commercial work.
The company also stated that the initiative would make it easier to print from the web and extend HP's digital content creation and publishing platforms.
It said in a statement: "This shift in strategy is intended to enable HP to accelerate its investment in Print 2.0 initiatives.
"These include furthering HP's leadership position in home photo printing and online photo services, while accelerating the company's retail photofinishing business."
HP will take a pre-tax charge of approximately £14.3m ($30m) in the fourth quarter ending 31 Oct 2007 as a result of its new strategy.
The manufacturing giant wants to focus on its Print 2.0 initiative and is working to find a manufacturer to design and develop its cameras under the HP brand.
It will continue to sell its own cameras throughout the Christmas period, but intends to establish the partnership in the first half of 2008.
HP's claimed the high-profile Print 2.0 campaign, fronted by pop star Gwen Stefani, will deliver a digital printing platform that increases speeds and lowers the cost of printing for high-volume commercial work.
The company also stated that the initiative would make it easier to print from the web and extend HP's digital content creation and publishing platforms.
It said in a statement: "This shift in strategy is intended to enable HP to accelerate its investment in Print 2.0 initiatives.
"These include furthering HP's leadership position in home photo printing and online photo services, while accelerating the company's retail photofinishing business."
HP will take a pre-tax charge of approximately £14.3m ($30m) in the fourth quarter ending 31 Oct 2007 as a result of its new strategy.
Source: printweek
1 comment:
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