Print management firm HH Associates has tied up a £10m deal to supply point-of-sale (PoS) material to one of the world’s biggest petrol firms.
Although the name of the client has not yet been revealed, HH has said that the deal will cover more than 7,000 retail sites across Europe and North America.
Key elements of the contract will be running artwork requirements through HH's eStudio software and keeping an up-to-the-minute database of exactly what PoS material is where.
The eStudio product will automatically produce artwork files using more than 100 templates in eight languages, and is linked to a digital asset management system which enables online soft proofing.
HH has claimed that the system will allow the client to cut a traditional campaign lifecycle of around a month down to just three days.
Tony Massey, group sales and marketing director at HH, said: "The contract is exciting as it covers users in the US and Canada as well as all major markets in Europe and the Nordics.
"It is a project which enables HH to add value immediately from improving the efficiency of the artwork creation process to the final fulfilment at each retail site.
"As a result, it gives global marketers a window into the progress of campaign execution in all their markets around the world."
Source: printweek
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