Calon Wen, the Welsh organic milk co-operative, is to start selling its milk in low-density polythene bags in 43 Tesco stores in Wales this week.
The eco paks, which use less the 75% packaging than conventional poly-bottles, are being produced by Glopak.
The Tesco move follows Waitrose's trial of the Calon Wen offering last year, while Asda announced in January that it was trialling the Greenbottle, which consists of a recycled cardboard bottle with a plastic liner.
Milk out of a bag was first tested by Sainsbury’s on a selected trial basis about seven years ago.
Calon Wen will highlight the eco pak in a 20-second animated advert to be screened on S4C and ITV Wales. The adverts feature a cartoon cow cow and bird, showing how easy eco paks are to use.
Source: packagingnews
The eco paks, which use less the 75% packaging than conventional poly-bottles, are being produced by Glopak.
The Tesco move follows Waitrose's trial of the Calon Wen offering last year, while Asda announced in January that it was trialling the Greenbottle, which consists of a recycled cardboard bottle with a plastic liner.
Milk out of a bag was first tested by Sainsbury’s on a selected trial basis about seven years ago.
Calon Wen will highlight the eco pak in a 20-second animated advert to be screened on S4C and ITV Wales. The adverts feature a cartoon cow cow and bird, showing how easy eco paks are to use.
Source: packagingnews
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