Retailers are bracing for a quiet Christmas on the high street, but printers that specialise in festive season retail catalogues are likely to be shielded from the downturn.
Royal Mail spokesman James Eadie said his experience was that Christmas was always a big time for catalogue printing, regardless of whether it was a strong or weak time for retailers.
"Retailing is clearly a competitive environment and they'll be wanting to get their share of spend at this time of year," Eadie said.
"Marketing plans will already be in place and they won't change at this point."
Eadie added that online retailing was booming and was now worth £13.8bn, according to industry body Interactive Media in Retail Group (IMRG). Last Christmas, it was up 42% year-on-year, and further growth is expected this season.
This was also good news for printers, Eadie said, because many online companies, such as fashion e-tailer ASOS.com, supplemented their online retail offering with printed catalogues and customer magazines to build their brand.
Source: printweek
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