Print association Fespa has teamed up with print market research specialist Infotrends to collect data on the European wide-format market.The online survey includes questions on the location, size and markets served by participants as well as their primary customer type, sales and marketing spend, training requirements, the equipment used and their business confidence.
"There is lots of research covering the US wide-format market, but there was nothing comprehensive covering Europe," said Fespa group commercial manager Marcus Timson.
Firms that take part in the online survey, which takes less than five minutes to complete, will receive a copy of the executive summary on the status of the European market. Infotrends and Fespa are also selling the results to equipment vendors to help them tailor products and services to market needs.
Source: printweek
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