An overwhelming majority of the UK population wants to see a reduction in the amount of supermarket packaging, the results of a recent opinion poll show.
The MORI survey of 1,000 shoppers found that 92% wanted a reduction in overall packaging, while 93% want an increase in recyclable packaging, UK newspaper The Independent reports.
Respondents said they expect to pay more for goods as shops became more responsible, and 58% said they would choose one supermarket over another for environmental and social responsibility reasons.
Meanwhile, in the US, a recent survey by the Grocery Manufacturers Association says environmental sustainability issues aren't a passing fad.
The study found 85% of US consumer businesses have active sustainability initiatives, including recycling and energy conservation programmes.
Deloitte Consulting principal and study co-author Peter Capozucca says the issue is unlike anything businesses have encountered in the past. "The industry's large environmental footprint and unique dependencies on agricultural inputs, water and packaging make sustainability a critical strategic issue that consumer packaged-goods companies must address proactively."
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Markus Schultz
Munich Germany
markusdvdcopy
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