Here's the forecast from Dave Wigfield, Kodak Graphic Communications Group director & general manager UK & Ireland.
1. What do you believe will be greatest opportunities for printers to grow their businesses in 2008?
I believe that three things will make up the best opportunities for business growth in 2008. By using a combination of the power of the internet, variable data, and integrated marketing ideas, printers will be able to add value to their customers' businesses. This, in turn, will help them to sell more print and services. The second way in which they can grow their business is to get the right pieces of the puzzle in place by hiring the best people. The third is respecting the environmental trends in the industry and capitalising on this opportunity for change.
2. What will be the greatest threat to your sector in 2008?
In 2008, raw material costs, such as aluminium and oil, will continue to rise. This continues to be a threat to the print sector.
3. How can the industry raise its profile next year?
To raise the profile of the industry, I think we must start reaching out to university graduates and young business leaders, attracting them to our industry and selling the business to a new generation of potential print community members.
4. What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2008?
The sheer power of print. Although being the fourth-largest manufacturing business in the UK, print is not recognised as this. Technologies being developed will continue to show that print can be a part of any company's integrated marketing plans.
5. Which print sectors do you believe will experience the greatest innovation next year?
Each sector has changes occurring due to technology evolution. Drupa will highlight some new trends around the impact of volume application of digital inkjet technology in a market where today offset is unchallenged. This will definitely be an interesting area to watch throughout 2008.
6. What should the print industry do when it gets back to work after the holidays?
We should all focus on meeting customer's needs in terms of value creation and efficiencies – helping our customers build strategies to win contracts in the current climate and create growth for their businesses. This should take the place of the pound purchasing-driven behaviour that we have seen throughout the last year.
7. If the government stepped in and did one thing to help the industry, what would you hope that would be?
I think we would benefit from less intervention from the government across the board. Privatised market responsive companies solve trends and problems better than governments. I do think it should provide funding for education to allow a high level of technical and business training for the manufacturing industry.
8. What will you do differently in 2008?
Play more golf in Scotland?
1. What do you believe will be greatest opportunities for printers to grow their businesses in 2008?
I believe that three things will make up the best opportunities for business growth in 2008. By using a combination of the power of the internet, variable data, and integrated marketing ideas, printers will be able to add value to their customers' businesses. This, in turn, will help them to sell more print and services. The second way in which they can grow their business is to get the right pieces of the puzzle in place by hiring the best people. The third is respecting the environmental trends in the industry and capitalising on this opportunity for change.
2. What will be the greatest threat to your sector in 2008?
In 2008, raw material costs, such as aluminium and oil, will continue to rise. This continues to be a threat to the print sector.
3. How can the industry raise its profile next year?
To raise the profile of the industry, I think we must start reaching out to university graduates and young business leaders, attracting them to our industry and selling the business to a new generation of potential print community members.
4. What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2008?
The sheer power of print. Although being the fourth-largest manufacturing business in the UK, print is not recognised as this. Technologies being developed will continue to show that print can be a part of any company's integrated marketing plans.
5. Which print sectors do you believe will experience the greatest innovation next year?
Each sector has changes occurring due to technology evolution. Drupa will highlight some new trends around the impact of volume application of digital inkjet technology in a market where today offset is unchallenged. This will definitely be an interesting area to watch throughout 2008.
6. What should the print industry do when it gets back to work after the holidays?
We should all focus on meeting customer's needs in terms of value creation and efficiencies – helping our customers build strategies to win contracts in the current climate and create growth for their businesses. This should take the place of the pound purchasing-driven behaviour that we have seen throughout the last year.
7. If the government stepped in and did one thing to help the industry, what would you hope that would be?
I think we would benefit from less intervention from the government across the board. Privatised market responsive companies solve trends and problems better than governments. I do think it should provide funding for education to allow a high level of technical and business training for the manufacturing industry.
8. What will you do differently in 2008?
Play more golf in Scotland?
Here's the forecast from MAN Roland GB sales director for sheetfed products Gary Doman.
1. What do you believe will be greatest opportunities for printers to grow their businesses in 2008?
I still believe that the greatest opportunity for a printer to grow lies in the desire to invest in the most productive and efficient equipment available, and get the most out of it.
2. What will be the greatest threat to your sector for 2008?
I think that there are a number of threats that we are currently aware of, and will have to continue to monitor throughout next year. Perhaps the three that immediately come to mind are: printers' fear of investment; competitors continually reducing prices in order to win business, but without making any money; and, of course, new equipment introductions at Drupa.
3. How can the industry raise its profile next year?
Drupa should help for starters. Printers themselves can raise their own profiles, though, by adding more value to the services that they provide.
4. What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2008?
Incorporating more elements of the printing process in-line is still definitely under-recognised. This also refers back to the previous comment about adding value to basic printing capabilities.
5. What print sectors do you believe will experience the greatest innovation next year?
We have already been told that the forthcoming Drupa with be the inkjet Drupa, so I am looking forward to seeing what is actually introduced at the event. Apart from that, I anticipate gradual improvements in productivity and efficiency across all sectors of the industry, and ever more integration with JDF-capable systems.
6. What should the print industry do when it gets back to work after the holidays?
Convince itself that, in order to move forward, it needs to continually re-invest in the latest and most efficient hardware. MAN Roland has some suggestions to make to those printers.
7. If the government stepped in and did one thing to help the industry, what would you hope that would be?
Reduce interest rates, and then keep them stable.
8. What will you do differently in 2008?
As a company, I believe we should look to focus even more on providing printers with a unique product package, which would include our printcom consumables range and our finishing products.
Here's the forecast from Webmart managing director Simon Biltcliffe.
1. What do you believe will be greatest opportunities for printers to grow their businesses in 2008?
Single copies of anything; the inexorable drive of "value in" by digital printers will continue.
2. What will be the greatest threat to your sector for 2008?
We are with our FreePrintManagement.com! Print management for free by a print manager... the revolution has begun.
3. How can the industry raise its profile next year?
By showing clients that through print, they can have a one-to-one relationship with their clients, when most other media are fragmenting.
4. What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2008?
The experience that is heading out of the industry and retiring – there are few taking their place and none with the passion!
5. What print sectors do you believe will experience the greatest innovation next year?
Magazine printers with the "free mag" sector kicking in plus new distribution challenges and packaging with the eco-warriors (rightly) demanding more effectiveness.
6. What should the print industry do when it gets back to work after the holidays?
Invest in our future by training the you and me of tomorrow in the industry, rather than sitting back and bemoaning the youth of today's lack of skills.
7. If the government stepped in and did one thing to help the industry, what would you hope that would be?
It's not for the government to step in and do anything. Print is a free market business that doesn't need intervention.
8. What will you do differently in 2008?
Conserve cash – the credit crunch hasn't yet hit and it will in Q2 with full venom. Watch out!
Here's the forecast from KBA UK managing director Christian Knapp.
1. What do you believe will be greatest opportunities for printers to grow their businesses in 2008?
Large-format presses, since working smarter is better then simply working harder.
2. What will be the greatest threat to your sector for 2008?
Mass hysteria and another run on our institutions.
3. How can the industry raise its profile next year?
By celebrating Drupa with lots of orders for all equipment sectors.
4. What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2008?
UV inkjet and waterless/keyless printing – just think of the cost and environmental benefits.
5. What print sectors do you believe will experience the greatest innovation next year?
Web- to-print, also called internet printers or matrix printers.
6. What should the print industry do when it gets back to work after the holidays?
What holidays? Many of our customers are working and so are we.
7. If the government stepped in and did one thing to help the industry, what would you hope that would be?
Resign and stop meddling.
8. What will you do differently in 2008?
Sleep, eat and drink less – work harder and smarter.
Source: printweek