Mar 2, 2008

Sampling Innovations unveils Stick Pak gift range


Sampling Innovations, the promotional packaging firm, has created the Stick Pak Collection, suitable for gift purchases to introduce customers to a product range.

The collection is targeted at brand owners within the beauty industry and contains a selection of six 10ml Stick Paks packaged in a clear carton, which can be modified in shape and size to suit the brand.

Alternative secondary packaging options include a clear cylindrical tube, folded wallet or a box with a window to view the Stick Paks.

The Haywards Heath firm said the pack could introduce customers to a brand and ultimately increase sales of parent products.

Sampling Innovations sales director Mark Lockyer said the firm had a history of bringing new promotional sampling ideas to the beauty industry.

He said: "Taking this one step further we are now looking at individual brands and providing suggestions on retail line extensions that have stand-out on-shelf appeal and will capture the imagination of the consumer."

1 comment:

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