Packaging consultancy LFH has designed two new bottles for Grant's Scotch Whisky as part of the firm's £35m investment in packaging and advertising.
The bottles for the Family Reserve and 12 Year Old blended whiskies, which will hit shelves in the next two weeks, retain the traditional triangular shape, but LFH has broadened the shoulder and foot.
The labels and box have also been changed and returned to burgundy and coal grey colours similar to the colour scheme at the start of the 20th century.
LFH client services director Alastair Jones said: "We've developed a distinctive, strong, iconic brand identity, while retaining its quality and authenticity."
Eoin Cannon, global brand manager at Grant's, said the new format was ideal for the company's emerging markets, particularly Latin America, where table drinking, buying a whole bottle in a group, was more common.
Grant's sales have grown by more than 12% in the past two years, mostly driven by new markets, such as Russia.
The bottle, which has the same footprint as its predecessor to fit the company's filling lines, was developed in conjunction with the company's existing packaging suppliers. Ardagh and Allied Glass are the main bottle suppliers to Grant's.
The bottles for the Family Reserve and 12 Year Old blended whiskies, which will hit shelves in the next two weeks, retain the traditional triangular shape, but LFH has broadened the shoulder and foot.
The labels and box have also been changed and returned to burgundy and coal grey colours similar to the colour scheme at the start of the 20th century.
LFH client services director Alastair Jones said: "We've developed a distinctive, strong, iconic brand identity, while retaining its quality and authenticity."
Eoin Cannon, global brand manager at Grant's, said the new format was ideal for the company's emerging markets, particularly Latin America, where table drinking, buying a whole bottle in a group, was more common.
Grant's sales have grown by more than 12% in the past two years, mostly driven by new markets, such as Russia.
The bottle, which has the same footprint as its predecessor to fit the company's filling lines, was developed in conjunction with the company's existing packaging suppliers. Ardagh and Allied Glass are the main bottle suppliers to Grant's.
Source: packagingnews
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