4DM in turnover boost after Direct Link buy

Direct mail house 4DM has bolstered its turnover to £20m after acquiring marketing agency Direct Link for an undisclosed sum.

The buy-out, completed last Wednesday (12 March), will complement 4DM’s product range and provide an extra set of skills at the 290-staff firm.

4DM chairman and chief executive Charles Grant-Salmon said: “The 4DM business has made steady, manageable growth over recent years.

“This well-planned purchase not only further aids this growth, but also complements the services we offer.”

Direct Link’s founder and owner Keith White will join the Kettering-based operation on a full-time consultancy basis.

It will continue to operate independently, although all operations have been relocated from London to 4DM headquarters.

White said: “With 4DM’s high service levels and experience in enhancing client campaigns, this relationship will benefit Direct Link and 4DM clients alike.”

Robin Skinner, group sales and marketing director at 4DM, said: “An opportunity like this, which enables us to broaden our offering, is a huge positive.”

Skinner said the firm had a long-standing relationship with Direct Link and that the move would not come as a surprise.

He also hinted this was not the end of 4DM’s acquisition trail.
Source: printweek