Mar 30, 2008

Llanllyr launches water in a can


Llanllyr Water Company has this week launched its sparkling water in a 100% recyclable 330ml aluminium can.

The silver can will feature the same orange dot that is used on labels for the firm's 330ml and 75cl sparkling water bottles, which are sold to restaurants, bars and hotels.


Patrick Gee, sales and marketing director at the west Wales firm, said: "The two biggest issues in our industry today are recycling and the use of the earth's natural resources. Our water comes from an entirely sustainable source and now we have a package that is entirely recyclable to go with it."


He added that the firm had been asked many times for a "retail-friendly" pack for its natural spring water, but its "generations-old organic and environmental heritage" did not sit comfortably with the use of a plastic bottle.


The still version of Llanllyr Source will be available in a 330ml black can with the orange dot in early May.


Llanllyr Water has been bottling water since 1999.
Source: packagingnews

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