The Packaging Federation has secured its first member from the design sector after signing up PI Group, the London-based packaging design, prototyping and sustainability specialist.
PI Group partner Steve Kelsey said the Federation would be a "very valuable forum" for the company and provided an "excellent perspective on what the packaging business is thinking".
He also said PI could bring some extra qualities to the Federation.
"The sort of things talked about at Federation meetings are very much looking to the future, and if designers can't spot trends they shouldn't really be in their jobs," he added.
PI decided to join as an individual member after a "very, very lukewarm reception" from other design firms to the idea of creating a design group to sit within the Federation.
"It was only after I had been to several Federation meetings that we decided to join," he added. "I was very impressed by the quality of people who attended."
PI has also joined the Cross Industry Waste Strategy Group, which counts major retailers such as Asda and Tesco as members and aims to standardise waste collected by local authorities across the country and ensure that recycled packaging is of a high quality.
Packaging Federation chief executive Dick Searle said signing up PI as a member was a "significant" boost for the organisation and could help to attract other design companies.
Major packaging groups account for the bulk of the Federation's membership, while sector trade associations are affiliates.
Source: packagingnews
PI Group partner Steve Kelsey said the Federation would be a "very valuable forum" for the company and provided an "excellent perspective on what the packaging business is thinking".
He also said PI could bring some extra qualities to the Federation.
"The sort of things talked about at Federation meetings are very much looking to the future, and if designers can't spot trends they shouldn't really be in their jobs," he added.
PI decided to join as an individual member after a "very, very lukewarm reception" from other design firms to the idea of creating a design group to sit within the Federation.
"It was only after I had been to several Federation meetings that we decided to join," he added. "I was very impressed by the quality of people who attended."
PI has also joined the Cross Industry Waste Strategy Group, which counts major retailers such as Asda and Tesco as members and aims to standardise waste collected by local authorities across the country and ensure that recycled packaging is of a high quality.
Packaging Federation chief executive Dick Searle said signing up PI as a member was a "significant" boost for the organisation and could help to attract other design companies.
Major packaging groups account for the bulk of the Federation's membership, while sector trade associations are affiliates.
Source: packagingnews
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