M-real, the Finnish cartonboard and paper manufacturer, will phase out four of its cartonboards by the end of the year following the introduction of new grade Carta Elega this month.
The company will discontinue the production of heavier weight cartonboards Gala X, Nova X, Simwhite and Avanta Ultra.
Carta Elega is a fully-coated folding boxboard, available in 200-380gsm, which is recommended for beautycare and other high-quality packaging and graphics.
M-real said it is a combination of the best bits of discontinued grades Simwhite and Avanta Ultra.
The company will continue to produce grades Carta Integra, Carta Solida, Avanta Prima and Simcote alongside Carta Elega.
A spokesperson said that having fewer grades would result in better availability and faster deliveries, mostly due to fewer products per production line.
Mika Joukio, executive vice president of M-real Consumer Packaging, said the company "strives for fast and secure availability, as well as for high quality and consistency of our board without forgetting sustainability issues."
The company will discontinue the production of heavier weight cartonboards Gala X, Nova X, Simwhite and Avanta Ultra.
Carta Elega is a fully-coated folding boxboard, available in 200-380gsm, which is recommended for beautycare and other high-quality packaging and graphics.
M-real said it is a combination of the best bits of discontinued grades Simwhite and Avanta Ultra.
The company will continue to produce grades Carta Integra, Carta Solida, Avanta Prima and Simcote alongside Carta Elega.
A spokesperson said that having fewer grades would result in better availability and faster deliveries, mostly due to fewer products per production line.
Mika Joukio, executive vice president of M-real Consumer Packaging, said the company "strives for fast and secure availability, as well as for high quality and consistency of our board without forgetting sustainability issues."
Source: packagingnews
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