IPC and BBC have moved to put football back into the children's magazine arena with weekly editions of Shoot, printed at Polestar Colchester, and Match of the Day due to hit newsstands in coming weeks.
Shoot, which is aimed at eight- to 12-year-olds, is reverting from a monthly format to a weekly publication from 26 February.
Printing of the IPC Media-published title, which recorded ABC figures of 35,830 copies for its most recent issue, will remain at Polestar Colchester.
The 64pp magazine is printed on the firm's 32pp MAN Roland Rotoman press and stitched on its Muller Martini Prima line.
The cover is printed on coated stock using its five-colour Heidelberg mini-web press.
IPC Media publishing director Hamish Dawson said the new frequency "makes perfect sense and will be good news not just to readers, but also to advertisers and retailers".
BBC Worldwide is also set to dive into the weekly football game by resurrecting Match of the Day magazine.
The publication, which was previously targeted at an adult audience, closed in 2001, but will relaunch on 4 March aimed at eight- to 14-year-olds.
The magazine will feature star interviews, match results and tables and will be supported by the website motdmag.com, which launches tomorrow (27 February).
BBC declined to comment on who will print the new title.
Shoot, which is aimed at eight- to 12-year-olds, is reverting from a monthly format to a weekly publication from 26 February.
Printing of the IPC Media-published title, which recorded ABC figures of 35,830 copies for its most recent issue, will remain at Polestar Colchester.
The 64pp magazine is printed on the firm's 32pp MAN Roland Rotoman press and stitched on its Muller Martini Prima line.
The cover is printed on coated stock using its five-colour Heidelberg mini-web press.
IPC Media publishing director Hamish Dawson said the new frequency "makes perfect sense and will be good news not just to readers, but also to advertisers and retailers".
BBC Worldwide is also set to dive into the weekly football game by resurrecting Match of the Day magazine.
The publication, which was previously targeted at an adult audience, closed in 2001, but will relaunch on 4 March aimed at eight- to 14-year-olds.
The magazine will feature star interviews, match results and tables and will be supported by the website motdmag.com, which launches tomorrow (27 February).
BBC declined to comment on who will print the new title.
Source: printweek
No comments:
Post a Comment